Become a masterful storyteller and build a deep connection with yourself and your audience This took me 1 min and 28 seconds to read If you post content and nobody is commenting and nobody is signing up for your offers, take this 30 second test. This exercise is brought to you by Seth Godin. Imagine a Double Tree hotel. Picture the outside, the entrance, the breakfast buffet, the hallways, the rooms, the gym. Now picture a Hilton. Now picture a Marriot. If I swapped the names on the building,...
16 days ago • 2 min read
Create content that reflects the depth of your work and build a beloved brand that changes the world This took me 3 min and 11 sec to read Let’s say I achieve my goal of becoming a 5.0 tennis player (top 2% of all USTA ranked tennis players) Now, I am beating most people I play, which is so fun. People are impressed with me. The world sees me as a hard working, talented man which makes me highly attractive and desirable. I have achieved my most desirable goal and the world recognizes it. That...
21 days ago • 6 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 5 min and 19 sec to read I promised an update on the an outline of the StoryGrowth cohort mastermind launching this fall (also a general framework that would support you regardless if you join the cohort), but it’s feeling rushed so I’m going to take a bit more time. Instead, let me share with you a very clear pattern I am recognizing this year with my clients, the legacy builders. To be...
about 1 month ago • 7 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 4 minutes to read As I sit here in my parents kitchen, I can hear the ping of the baseball bats from the little league fields that sit back to back nestled underneath a forest of maple trees and the buzzing tower of stadium lights. I grew up on these fields making diving plays at short stop knowing full well, despite being a Mets fan, that I would be the next Derek Jeter—with just a little...
about 1 month ago • 6 min read
Become a masterful storyteller and build a deep connection with yourself and your audience It doesn’t matter if you haven’t posted at all or post every day, I haven’t met a single person who doesn’t feel resistance with their content. I feel it almost all the time. “Is this hook good enough?” “Will people think it’s not that impressive if I’m documenting my journey to make $150,000” “Do I need to clarify in every reel that it’s $150,000 from July to December so it sounds more impressive than...
about 2 months ago • 10 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 6 min and 42 sec to read Today I am discussing: How content can be the perfect training ground for the future you're building How to triage your creation process to attract ideal clients Update on The Voldemort Project I have been very focused on bringing a more masculine approach to all areas of my life the last month and a half. Per my last newsletter, “It’s the masculine structure that...
2 months ago • 8 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 4 min and 50 sec to read Harry Potter was the only one brave enough to say Voldemort’s name and he is the only one to defeat Voldemort. I can no longer allow my greatest fears to have power over me, so it’s time to name he-who-must-not-be-named. My greatest fear is publicly sharing my income goals with my audience and failing to hit them. I fear if I can’t reach my income goals—especially...
2 months ago • 5 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3 min and 53 sec to read This Tesla covered with 3 anti-Elon bumper stickers will tell you everything you need to know about branding. I love Marty Neumeier’s definition of branding which is that a brand is not a color, logo or typeface. Branding is a gut feeling. 5 years ago I used to be inspired by Tesla. It was my dream car. Now, I see a Tesla and don’t care for it. When Elon decides to...
3 months ago • 4 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 4:50 to read In 2022 I invested in a $6,000 program to successfully launch my coaching offer. A big part of the program was to host a 3-day training. I went big. I did ALL the optional bonus strategies taught in the program. I tried out facebook ads for the first time. I live streamed my training on Facebook AND turned the live streams into their own ads to funnel people directly to the...
4 months ago • 6 min read