A Soul Creation by Matt Allyn If you missed it, I’m taking a month of all social media (I’m 14 days in). I haven’t taken more than a week off Instagram since I downloaded it in college 14 years ago. I haven’t taken more than a week off creating since I began posting consistently over 6 years ago. There’s a shift happening around the work I do and I need space to allow the shift to materialize. It’s like going through a breakup where you abandoned so much of yourself but still living with your...
17 days ago • 9 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3:11 to read There’s nowhere else you need to be right now. But if there is, put this away and go there now. Go do that thing with all your heart. If not, I’d ask you to put all the other tasks down. Take a deep breath. Slow down. Just be here with me. Your entire life is filled with getting to the next thing. There are no shortages of things to get to next. Is this how you want to spend...
27 days ago • 5 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3:48 to read In part 1, I spoke about shifting your intention to content creation. Release the safety of hating social media so much and just choose to get better. No more work required. No video editing tutorials. No stealing someone’s hook. Just a commitment that each video is going to be better than your last one. You’ll know what to do. If nothing else, I bet that’d be more fun than...
about 1 month ago • 4 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3:37 to read I want to become a 100% Soul Creator. I think it’s the best thing in the world you could do for yourself too. We are pure creators in life. You are creating your reality every moment of every day with your thoughts and subsequent actions. You are the creator and your soul knows exactly what it really wants to create. It knows how to share with love. It knows how to resonate...
about 1 month ago • 6 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3:38 minutes to read A few weeks ago I wrote I don’t think what makes you happy is just doing what makes you happy. What makes you happy is getting better at what makes you happy. I’ve had a few conversations lately with people at tennis stating that it’s impossible to not improve as long as you show up consistently and have the intention of improving. Even if you didn’t watch tutorials on...
about 2 months ago • 3 min read
Become a masterful storyteller and build a deep connection with yourself and your audience I went on a three day bender watching Dave Matthews Band at the Gorge Amphitheater for Labor Day Weekend. LABOR DAVE!! Right before I left I told my community about the mastermind that I’m launching and the current community they’re in will be phased out. The current community investment is $297/quarter ($99/mo). My hope was to offer heart-centered leaders the support they need to create content and a...
2 months ago • 5 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 1 min and 28 seconds to read If you post content and nobody is commenting and nobody is signing up for your offers, take this 30 second test. This exercise is brought to you by Seth Godin. Imagine a Double Tree hotel. Picture the outside, the entrance, the breakfast buffet, the hallways, the rooms, the gym. Now picture a Hilton. Now picture a Marriot. If I swapped the names on the building,...
2 months ago • 2 min read
Create content that reflects the depth of your work and build a beloved brand that changes the world This took me 3 min and 11 sec to read Let’s say I achieve my goal of becoming a 5.0 tennis player (top 2% of all USTA ranked tennis players) Now, I am beating most people I play, which is so fun. People are impressed with me. The world sees me as a hard working, talented man which makes me highly attractive and desirable. I have achieved my most desirable goal and the world recognizes it. That...
2 months ago • 6 min read
Become a masterful storyteller and build a deep connection with yourself and your audience This took me 5 min and 19 sec to read I promised an update on the an outline of the StoryGrowth cohort mastermind launching this fall (also a general framework that would support you regardless if you join the cohort), but it’s feeling rushed so I’m going to take a bit more time. Instead, let me share with you a very clear pattern I am recognizing this year with my clients, the legacy builders. To be...
3 months ago • 7 min read