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StoryGrowth

We’re in the anti-niche era. Build a beloved brand by being your multi-passionate self and learn how to tell stories that sell. Delivered straight to your inbox every Sunday.

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How Elon ruined Tesla’s brand and how to enhance yours

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 3 min and 53 sec to read This Tesla covered with 3 anti-Elon bumper stickers will tell you everything you need to know about branding. I love Marty Neumeier’s definition of branding which is that a brand is not a color, logo or typeface. Branding is a gut feeling. 5 years ago I used to be inspired by Tesla. It was my dream car. Now, I see a Tesla and don’t care for it. When Elon decides to...

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 4:50 to read In 2022 I invested in a $6,000 program to successfully launch my coaching offer. A big part of the program was to host a 3-day training. I went big. I did ALL the optional bonus strategies taught in the program. I tried out facebook ads for the first time. I live streamed my training on Facebook AND turned the live streams into their own ads to funnel people directly to the...

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 4 min and 20 secs to read Reader If you haven’t seen, every once in a while (typically when waiting for a flight) I will open up the question box on my Instagram and ask, “Tell me what you do and I will give you your next best content idea.” Here are some of those submissions Today I want to boil down this strategy into one word and show you creators who have used this strategy to grow well...

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 2 min and 32 secs to read It’s crazy when I’m fucking viiiiibing and all of a sudden I start landing new clients and making money out of nowhere. Wait. Scratch that. It’s not crazy. OF FUCKING COURSE abundance floods in when my vibration is exploding out my heart. I’ve been in Denver for two weeks. I came here because I miss my best friends and community. It’s been so expansive. To be with...

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 13 minutes and 24 seconds to read Hey Reader! If you didn’t know, Instagram release a brand new editing app called “Edits” It has all the basic features of CapCut but there’s one HUGE difference. It has an incredibly in depth Insights tab. This data it has given me profound insights into why certain reels are doing better than others. I took a look at my last 14 posts and included 2 of my...

Become a masterful storyteller and build a deep connection with yourself and your audience This took me 5 min and 47 seconds to read Content is for you first Reader Live life for YOU, then film it along the way and share those stories. It makes sense that if you love the work you do, you’d be embodying it. My clients are embodiment royalty, so I will use them as examples today. In Act I, I will address why your content isn’t landing with your audience. In Act II, I will share how to create...

🌱 StoryGrowth Build deep a connection with your audience This took me 1 minute and 45 seconds to read I write this as I sit on American Airlines Flight 2339 toward JFK airport. I usually call this trip “going home” but then I end up correcting myself. “I’m heading to the east coast to see my family.” I don’t really know where to call home right now. I ponied up the 10 bucks for AMC+ so I could download the final season of Mad Men. That’s where my head has been buried the last few weeks as I...

🌱 StoryGrowth by Matt Allyn Become a masterful storyteller and build deep connections with yourself and your audience. 👋 First time reading? CLICK HERE to subscribe! If I was Marlin from Finding Nemo and I wanted to become an online coach, here are the stories I would make content about that would lead to sales. All great businesses exist to solve a problem and then get known for solving that problem. So what problem does Marlin solve? let’s look at his story… BTW, real quick… if you haven’t...

🌱 StoryGrowth by Matt Allyn Become a masterful storyteller and build deep connections with yourself and your audience. 👋 First time reading? CLICK HERE to subscribe! Every business exists to solve a problem. That’s why you started yours. You solved a problem for yourself and had a desire to help others solve that same problem. Lots of businesses solve the problem, so how do you stand out from your competitors? Price and speed are options. However, I don’t think you want to be the cheapest and...

Becoming the Legacy

🌱 StoryGrowth by Matt Allyn Become a masterful storyteller and build deep connections with yourself and your audience. 👋 First time reading? CLICK HERE to subscribe! In 2023 I co-authored a best selling book, Heart Centered Leadership. What I really want to do is write my own book. Actually, I have two books in mind. Both books would be personal development books, except I’d like them to be different. I want it to be as effective as Atomic Habits (over 25 million copies sold) and as engaging...