Become a masterful storyteller and build a deep connection with yourself and your audience

This took me 1 min and 28 seconds to read

If you post content and nobody is commenting and nobody is signing up for your offers, take this 30 second test.

This exercise is brought to you by Seth Godin.​

Imagine a Double Tree hotel.

Picture the outside, the entrance, the breakfast buffet, the hallways, the rooms, the gym.

Now picture a Hilton.

Now picture a Marriot.

If I swapped the names on the building, could you even tell the difference?

Now imagine Nike built a hotel.

Imagine the outside, the entrance, the breakfast buffet, the hallways, the rooms, the gym.

You are picturing something completely unique and different.

Even if the Nike symbol weren’t slapped all over the building you might walk around this hotel and say to yourself, “is this hotel built by Nike?”

Hilton, Marriot and Double Tree have no soul. No expression. They stand for nothing.

They are simply a product.

If you need a place to sleep while you’re out of town, sleep here.

That’s it.

That’s why they all get lumped into a site like Kayak.com and people hunt for the best price.

What Nike has done so well over the years is never talking about the work (shoes), but rather about who they are and what they stand for.

Scroll through your last 10 posts and asks yourself:

• Do I only ever talk about my work?
• Do I make a stand for who I am?
• Does my content have soul?
• If another person stole my content, would anybody notice?

Of course it’s difficult to fully express the depth of your work when you only talk about the work.

The work has no soul without YOU.

If you don’t want to get lumped into kayak.com with the rest of your industry, I gotta ask...

Who are you?

If you to travel for 3 months, do you only pack gym clothes and leave the button downs at home?

When the first snow hits this winter, will we find you shredding down the mountain or cozied up with a romance novel?

Can your audience answer this question for you?

If not, then you don’t have a brand.

A brand is not your work.

A brand resonates life force and soul.

A brand is a vibe and the people know it. They feel it!

A brand means that people could pay anyone for this work, but they have to pay you.

When you create content that feels boring and bland everyone can feel that. That feeling is the brand your building.

When you create content that feels like an art project you want to share with your extended family on Thanksgiving, that's when you begin building a beloved brand.

If you want to learn how to build a brand that builds a true community on social media which leads to increased engagement and conversion take these next two steps:

• ​Watch this 2 minute video on Instagram​
• If that resonates, learn more about the StoryGrowth Mastermind by clicking here. Applications open tomorrow. Limited spots available.

With love,

Matt

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